Platinum Web Solutions’ developers will program Meta tags into the source code of your new website. This will enable search engines to find the website. These Meta tags are keywords and descriptions relating to your business, which are registered with all of the major search engines in South Africa to ensure popularity on all related keyword and description searches. Having as many links as possible on your site also improves your hit rating. Small details like alternative mouse overs (i.e. when your mouse hovers over a picture and little description pops up) are elements in the design which all serve to drive traffic to your website.
Statistics will be accessible from the website to assess the amount of traffic as well as gain other important information (only available when hosting with Platinum Web Solutions).
Another highly effective way to market your company is through online advertising. Having Google Adwords greatly increases your chances of driving concentrated traffic to your website. How does it work?
You create your ads
You create ads and choose keywords, which are words or phrases related to your business.
Your ads appear on Google
When people search on Google using one of your keywords, your ad may appear next to the search results. Now you're advertising to an audience that's already interested in you.
You attract customers
People can simply click your ad to make a purchase or learn more about you. It's that easy!