Search engine optimization (SEO)

Search Engine Optimization (SEO) Analysis and Strategy

 

Focus Keyword and Content Analysis

Search Engine Optimization (SEO) Focus Keyword and Analysis. In the SEO metabox you can set a focus keyword. This is the keyword you’d like your page or page to rank for in the search results. The plugin then runs a check on your content to check whether you’re using the keyword often enough – but not too often – and in the right spots. When writing a page, or taxonomy, WordPress will give you the opportunity to set a focus keyword. This is the search term you want to be found for. When you set a focus keyword, the plugin will run a realtime check on your content to see if you use the keyword often enough and in the correct areas. Optimizing your content for this term will help you rank higher for this keyword in the search results.

What do we check?

We automatically test your content for focus keyword usage, in order to optimize your page for the search keyword you want to be found for! We will check the follwing:

  • whether the page uses the keyword often enough, but not too often
  • whether the page uses the keyword in the title, meta description and the url
  • whether the page uses the keyword in the alt text of an image
  • whether the page uses the keyword in a subheading
  • whether the text is long enough
  • whether the page has internal or outbound links in your text
  • whether the page used this keyword before and more!

We examinne your readability as it is essential to having a smooth flow of information.

Page Titles and Meta Descriptions

In the SEO meta box you can completely optimize your page title and meta description, using the snippet editor functionality to see what it would look like in Google. Don’t want to think about that for every single page? The SEO plugin in WordPress also lets you set templates for titles and meta descriptions for all types of pages.

Readability Check

Apart from checking the SEO friendliness of your page, WordPress now also analyzes the readability of the copy you wrote! It checks the length of your sentences and paragraphs, and whether you use transition words or sub headings. Moreover it assesses if you don’t use passive voice too often. On top of that it calculates the Flesch Reading Ease score. At this moment it’s fully available for English and German, and partly available for all other languages.

Canonicals

Your website can show the same content on various URLs, which can confuse Google: this is called a duplicate content issue. The canonical link element prevents this by indicating one URL as the original content holder. WordPress core fixes this partly, and the SEO plugin does the rest! Breadcrumbs You get to determine, for each page type, which taxonomy to show. You get to determine for each and taxonomy, what title to use for that specific entity in the breadcrumb paths it appears in.

Primary Category

Did you just write a post that fits in one category, but should definitely be in another category as well? Of course you can select both categories, but you probably consider one the main category. The SEO plugin brings the solution: you can select a ‘primary category’ for the category that’s most important and should be shown in the breadcrumb.

Permalink Clean Up

Don’t you hate it when someone adds /2 to the end of a link towards you? Or links with all weird variables at the end of the URL? WordPress SEO solves this for you! Just checking one box will redirect all that stuff away, and make sure that your content is always found under the URL you want it to be found under. If you use a Google Custom search engine, checking another box will prevent that from breaking down while using this function.

XML Sitemaps

XML Sitemaps are an essential part of current day SEO, and can thus not be excluded from a complete SEO plugin. While there are other WordPress XML Sitemap Generators out there, they don’t talk to your SEO plugin. Meaning that if you noindex a page, preventing it from showing up in Google, it might still be in your sitemap. They also don’t allow you to keep certain taxonomies out of your sitemap. This plugin does. And, to boot, it makes your XML Sitemaps look good by using an XSLT stylesheet on them, so humans can read them too.

Edit your robots.txt and .htaccess

Editing your robots.txt and .htaccess files has never been this easy: you can edit them straight from the Files editor of the SEO plugin, so you can easily check and or update those files and keep it all nice and clean.

Redirect Manager

This allows you to create and manage redirects from within your WordPress install, allowing you to easily redirect old URLs to new ones, and solve common issues. This is especially powerful because of the combination with the Google Search Console (Webmaster Tools) integration. Built for scale, this redirect module can either handle the redirects for you or generate a redirect file that you can include in your Apache or NGINX server config.

Multiple Focus Keywords

With this feature, you’ll be able to optimize a page for two completely different terms, or for two synonyms. This means you no longer have to choose between terms you’d like to rank for!

Social Previews

With this feature, you’ll be able to check what your Facebook or Twitter post will look like when you share your page! Check, while working on your page, whether your image has the right size for Social Media sharing!

Internal Linking

We’ve made it possible to directly add related links to other articles from within the page editor. The SEO plugin looks for the most common words in your page, analyzes these and presents related pages from your site that use the same words. This way you can add links to relevant articles on the fly instead of having to manually search for them, thus saving you valuable time and money. You can also determine which articles are cornerstone content, so you can easily link to them.

Insights

As part of our content analysis, we check the readability and SEO-friendliness of your text. On top of that, Insights shows you the 5 words or word combinations that appear most often in your text. With this feature, you can check if the topics you discuss in your text line up with what you’re aiming to write about.